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Learning objectives

The programme is aimed at all students who have a special interest in doing business in or with China / Korea / Southeast Asia. No matter what your background is, which study course you follow or which industry you are interested in. This course is designed to fit in any Major programme of any University (of Applied Sciences). The Assignment can be individually tailored to meet the criteria set by the Examination Board of your own study.​

The learning objectives of the minor programmes are:

  • To introduce students to business-related issues in other cultures 

  • To learn how to find and maintain business relations 

  • To learn how to network in the business community dealing with the country 

  • To learn how to execute a real-life assignment on location in the country: To initiate a business relationship between the country concerned and The Netherlands 

  • To learn about Geography, History, Politics, Economy, Language, Culture, Society and Population of the country concerned 

  • To allow students to obtain and further develop a better insight into the economy of the country 

  • To understand the challenges of trading with, and doing business in the country concerned 

  • To find out what you need to know when planning to do business at an international level 

  • To find out what aspects you will come across when doing business with partners in the designated destination 

  • To learn how to deal with cultural differences when doing business 

  • To understand the do’s and don’ts when doing business in/with the country concerned 

  • To apply the knowledge acquired to report writing 

  • To apply the knowledge acquired to presenting your findings and advice 

  • To apply the knowledge acquired to real-life situations


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