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MODULE 2: Culture, Society and Population (CSP) - Southeast Asia

Contents and topics of the course

For the past decade, Thai society has changed dramatically into a modern society. Nevertheless, Thai characteristics can still be recognized easily through a Thai hospitality, friendliness, cultural traditions and gastronomy. With its economic growth and playing an active role in ASEAN (Association of Southeast Asian Nations) community, these make Thailand a unique culture in Southeast Asia.  


In this course, some basic knowledge of Thailand’s population and the variety of society (e.g. various ethnic groups, social classes) including related issues such as the role of religion / Buddhism and Monarchy are discussed. This forms important knowledge for students who will deal with Thailand one way or another (be in the Thai market, Thai products or Thai people).


Topics such as professional and personal relationships, core values, patterns of behavior and Thai etiquette which serves as practical tips are discussed. In addition, this course will also reveal some of the prominent cultural aspects, the origins of culture such as Buddhism as they are essential, along with other influences, to form the so-called “national psychological characteristics”, or the “national mentality”.


Knowledge and skills gained in this course will be an integral part of the international business environment and will be particularly useful for students who will operate internationally.

If you would like to experience a sample class prior to your enrolment, you can contact the lecturer concerned to arrange a visit to sit in in one of the lessons.

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