Amsterdam University of Applied Sciences

AMSIB - Amsterdam School of International Business


Programme Manager: Claudio Perotti

Hogeschool van Amsterdam

Amsterdam University of Applied Sciences

Faculty of Business and Economics

Students not registered at Hogeschool van Amsterdam (Amsterdam University of Applied Sciences) can enroll for the minors via Kiesopmaat.nl.

China: click here

Southeast Asia: click here

Check here for the Kiesopmaat enrolment period


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© 2018 by Minor Building Partnerships in...

MODULE 2: Culture, Society and Population (CSP) - South Korea

Contents and topics of the course

For the past decade, Thailand has changed into a modern society with its economic growth and the impact of Western influence. Nevertheless, Thai characteristics can still be recognized easily through a welcoming culture, Thai friendliness, traditions, gastronomy. These make it an unique culture.


In this course, students will get some basic knowledge of Thailand’s population, the variety of society (e.g. various ethnic groups, social classes) as well as related issues such as the role of religion / Buddhism and the Thai Monarchy. This forms important background knowledge for the students who will deal with Thailand one way or another (be in the Thai market, Thai products or Thai people).


In addition, this course covers topics such as professional relationships and families, food (and drink), Thai etiquette which also serve as practical tips. This course will also reveal some of the prominent cultural aspects, the origins of culture such as a Buddhism as they are essential, along with other influences, to form the so-called “national psychological characteristics”, or the “national mentally”.


Knowledge and skills gained in this course will be an integral part of the international business environment and will be particularly useful for a student who will operate internationally.