MODULE 2: Culture, Society and Population (SCP) - China

Contents and topics of the course


For the past decade, China has caught the world’s attention with its economic growth and rapid changes. China's growth is indeed eye-catching. Nevertheless, China's long civilization and rich culture is something China and the Chinese are proud of. Many attribute China's modern development and growth to its unique culture.

In this course, students will get some basic knowledge of China's population, the variety of its society (Han and other ethnic groups) as well as related (sometimes political) issues such as "one Child policy". This forms important background knowledge for the students who will deal with China one way or another (be it Chinese market, Chinese products or Chinese people).

In addition, this course covers topics such as relationships (Guanxi) and families, food (and drink), Chinese etiquette which also serve as practical tips. The course will also cover some of the prominent cultural aspects, the origins of cultures such a Confucius/Confucianism as they are essential, along with other influences that form the so-called "national psychological characteristics", or the "national mentality".

Knowledge and skills gained in this course will be an integral part of the international business environment and will be particularly useful to students wanting to operate in China.

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Amsterdam University of Applied Sciences

AMSIB - Amsterdam School of International Business

Programme Manager: Claudio Perotti

Hogeschool van Amsterdam

Amsterdam University of Applied Sciences

Faculty of Business and Economics

Students not registered at Hogeschool van Amsterdam (Amsterdam University of Applied Sciences) can enroll for the minors via

China: click here

Southeast Asia: click here

South Korea: click here

Check here for the Kiesopmaat enrolment period

Overseas students can also participate in the minors via the AMSIB Exchange programme


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